Group is apprehensive that buyers can be confused.
ICANN has printed a warning to shoppers about alt-root domains.
Alt-root domains are domains that aren’t appropriate with the prevailing area title system (DNS). They require particular software program or browsers with the intention to resolve.
Makes an attempt at creating prime stage domains that compete in opposition to the primary DNS have been round for many years. The newest iterations are blockchain-based domains resembling Handshake and Unstoppable Domains.
ICANN manages the method for including “actual” prime stage domains to the DNS.
ICANN warns that many shoppers won’t perceive these alt-root domains and the way they work. Whereas blockchain followers perceive what they’re doing when creating a website in these methods, some area registrars at the moment are selling alt-root domains directly to the public alongside common prime stage domains.
I think that blockchain fans will retort that ICANN is merely making an attempt to dissuade individuals from utilizing the competitors. However ICANN has motive to be apprehensive about client confusion. The standard client in all probability doesn’t perceive precisely what they’re getting. This extends past alt-root domains as properly. I’m certain many shoppers had been surprised to learn that the third-level domains they bought from registrars that looked like country code domains were anything but.